Meet some of the Janover Ventures brands.
We are methodically rebuilding the Internet's infrastructure for niche b2b capital markets services starting with multifamily and commercial property finance. Our core focus is creating well-organized, educational, responsive, niche digital assets with easy-to-digest, palatable information — a new platform to open up the black box of commercial real estate financing. This is the beginning of the democratization of real estate capital markets.
The Internet feels pretty fractured. More so in some places than others. So, we are starting with the most desolate, archaic spaces (think things like FHA®-insured multifamily financing or designing multi-layered complex capital stacks for retail property developments) and start there. By leveraging tools like new gTLDs and deeply valuable content, we are building incredibly niche websites and deep-diving how-to guides in a responsive, user-friendly format to provide all the information and guidance necessary for each individual product, process and service, in one place. Then we are layering even deeper value by providing ancillary support via ruthlessly vetted industry partners that share our values while complimenting us with depth of infrastructure to execute debt transactions on the highest levels or providing vertically integrated advisory services in areas of our core competencies such as Fannie Mae®, Freddie Mac®, FHA® and CMBS. So, to the why — because there is a clear opportunity to create impact and add value with unlimited scalability. We can empower everyone we interact with and that's pretty cool. Secondary and tertiary whys are that there's pretty limited competition and a whole bunch of upside. We're building a content and TLD moat while we're doing what we love to do; creating.
There is an opportunity to improve user experience on the internet. In its current form it’s “acceptable,” which is the foundation of something that is inherently unacceptable. We are creating exceptional experiences for our audiences while educating them and delighting them with seamless execution.
We aren't disrupting, we are creating. It's a shift. A nudge perhaps. Forget about the .com website where you have all the information about everything financial (or some other product) in one place, fractured throughout the site, with ads being pushed at every corner. Let's get away from lead aggregators bombarding users with ads, emails, and spam while selling our information to the highest bidder with limited regard for value-add. No more disjointed, unfriendly online user experiences. Let's ride the coattails of the great minds at Google and everyone solving for machine learning and narrow AI so we can all can create valuable user experiences together by leveraging carefully crafted and organized content built solely for the searcher and supporting that content with both vertically integrated and joint-venture partner teams for industry-leading execution. Each site is an autonomous being with a greater purpose — to serve its niche market, to answer questions, to educate, to empower visitors — and to execute.
Partners & joint ventures
We are selectively working with institutional real estate lenders providing digital acquisition and nurturing strategies to help them leverage their infrastructure for client-facing execution to maintain their market lead or disrupt incumbents by growing their sales organizations through thoughtful online client acquisition. Contact us if you think you may a good to help scale your platform and take your shop into the digital age.